Top Word Puzzle Games in New Zealand: Q2 2025 Performance Overview

In the second quarter of 2025, New Zealand saw notable activity in the word puzzle game category on a unified platform, as tracked by Sensor Tower. Here's a detailed look at the top five games:

Word Search Explorer® from PlaySimple Games Pte Ltd demonstrated a fluctuating revenue stream, peaking at $163 in late April before settling around $82 by the end of June. Downloads saw a high of 3.9K in late April, with active users reaching 11K in early June, maintaining a strong presence throughout the quarter.

Connect Word Association Game, developed by Hitapps Games LTD, experienced a modest revenue increase, spiking to $43 at the end of June. Downloads surged mid-quarter, peaking at 3.7K in late May, while active users increased steadily, reaching over 8.3K by the end of the quarter.

The NYT Games: Wordle & Crossword app from The New York Times Company enjoyed consistent revenue growth, peaking at $5.1K in early June. Downloads were stable, with a slight dip towards the end of the quarter, while active users consistently exceeded 100K by late June, reflecting its strong user engagement.

Wordscapes from PeopleFun, Inc. showed steady revenue, hovering around $1.7K towards the end of June. Downloads fluctuated, peaking at 2.8K in mid-April, and active users saw a resurgence to over 29K by late June, maintaining a solid user base.

Finally, Cryptogram: Word Brain Puzzle by Joyteractive had stable revenue, with a peak of $183 in late April. Downloads decreased throughout the quarter, ending at 905 in late June, while active users remained relatively stable, hovering around 17K.

These insights from Sensor Tower highlight the dynamic nature of the word puzzle game market in New Zealand, with each app exhibiting unique trends and user engagement patterns. For more detailed analytics, visit Sensor Tower's platform.